Gisou Names Rosie Huntington-Whiteley Global Brand Ambassador

Netherlands-based luxury beauty brand Gisou has announced Rosie Huntington-Whiteley as its First Global Brand Ambassador.

The British model, actress, and entrepreneur fronts the campaign for the brand's new Honey Milk 5-in-1 Styling Cream, marking it's expansion into the styling product category. Shot by photographer Alexandra Nataf, the visuals emphasize Huntington-Whiteley's voluminous, glossy curls styled by celebrity hairstylist Shon Hyungsun Ju using the Honey Milk 5-in-1 Styling Cream.


'Welcoming Rosie into the Gisou Hive feels incredibly special. She's a true style icon whose genuine love for beauty and belief in hair as a form of self-expression aligns so naturally with our world. I'm so excited for everyone to see what we've created together-it's a true celebration of style, confidence, and of course, great hair,' Gisou founder Negin Mirsalehi said in a press release.

'I'm delighted to join the Gisou Hive. Hair has always been a powerful form of self-expression for me, and this partnership feels like a natural fit. I've long admired Gisou's commitment to quality, heritage, and innovation. This campaign reflects the idea that your hair is your best accessory-deeply personal and a true reflection of your identity. I'm excited to share that message,' Rosie stated.

Launched on August 20, 2025, the Honey Milk 5-in-1 Styling Cream, is a multitasking hair styling product designed to deliver versatile performance while maintaining hair health. Priced at 25 GBP (USD 29), it is formulated to provide five key benefits: flexible hold, intense hydration, frizz control, glazed shine, and heat protection.

Since its founding in 2015, Gisou has grown from a single-product, direct-to-consumer venture, into a globally recognized, premium haircare and styling brand with a robust portfolio, strategic retail partnerships, and a loyal community driven by Mirsalehi's personal connection to beekeeping as a unique selling point in a competitive market.

Gisou's Honey Milk 5-in-1 Styling Cream is available now directly at gisou.com (or gisou.eu for European customers) and at select retailers such as Space NK and Sephora. Check out the campaign images here.

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